With the technology evolving round and changing the entire scenario it has now become easy for masses to embrace IT like never before. Well to say what’s the best tech has to offer is no longer a mystery, but a pandora’s box – you never know what’s in store next and, also becomes a tad difficult for common people to comprehend. In spite of knowing the limitations, one has to be adaptable & flexible enough to move a higher notch above the rest to like & understand the technology. Talking of this we have seen the rise of the tech from introducing the most basics tech to the most complex ones and, still soaring high knowing where it will land.
Referring to the most simple to complex tech that we know these days is the birth of chatbots thanks to Artificial Intelligence services and with the improvements in the machine learning and natural language processing have made AI chatbot an important feature in messaging app. Yeah, thinking whether bots have been too difficult to understand, well yeah ideally, they haven’t been that difficult yet, but yeah the easiest stuff is to get one’s queries answered. Any query, anywhere, anytime – and pat comes the reply!
In today’s context, chatbots are fun to be with and can help customers achieve what they want. Today, use of chatbots are seen as easy and fun ways to help customers achieve an outcome. You’ll encounter them on web sites, social media and even on your smartphone. Most of the people taking advantage of AI chat bot for entertainment sectors. Say hello to Siri, Allo and Alexa, to name a few!! Referring to various insights, as we all know, bots can be used anywhere – either internally in the organization as well as being used as a:
- HR Bot
- Help Desk Bot
- Feedback bot
- Employee life cycle bot
- Recruitment bot
- Appointment bot
- Sales bot to name a few…
The most important bot that has been gaining momentum and, is steadily on the rise is the Feedback Bot / Customer Service Bot. In most instances generally, users either mail or call the customer care team with certain queries pertaining to some features of the site, placing an order or asking for their status updates. Looking at the time spent here and there, and then waiting for it becomes a nuisance after some time, leading to chaos.
How Chatbots can enhance the customer service / feedback process
In marketing, the belief that chatbots and AI are the new things going to change marketing field. Many marketers believe artificial intelligence chatbot is revolutionizing business by providing better customer service, keeping customers engaged after sales, and adding personality to a company’s brand.
Just imagine what if you had the entire info at one go. With the help of a Chat bot to talk to your customers, which has all the basic FAQs and any additional information that might be needed into your chatbots. So when the customer keys in the query, it answers the customer much similar fashion as a customer service personnel would have responded. This makes the work easy for the customer and saves the time and effort of your customer care team. The rise of chatbots has improved the entire communication channel between businesses and brands. While customers leverage self-help, businesses can build stronger relationships and increase sales.
Quick customer response
At times, there are several customers, who try and connect at the same time. So, it becomes all the more necessary to have a big team to handle the queries. If you have a chatbot interface, then instead of waiting for a long time in the queue, the customer’s questions can be answered immediately. Whenever there is a real need to redirect someone to a customer service personnel, the chatbot could then relay the conversation or handle the situation if it calls for a straightforward solution.
Collect and analyze customer information
Chat bot AI can quickly gather the info and then process all required customer related information.
The collected user information, as well as the purchase history, could immediately be linked and analysed to interact with the customer and suggest suitable recommendations. This can channelize the sales & get the business going.
Being available 24/7 for customers
Every business gives equal importance to the customers, by being continuous available. But, with chatbots on the go, you can be rest assured about a 24/7 service and that too handling on a mass scale.